Job Fair Cliches - "I Just Plan to Show Up"

By Tim Sardano

With unemployment rates where they are, job fairs will be hugely attended this year. This means you'll have more competition and a fewer amount of time to make an impression. If your PLAN is to just show up, you're putting yourself at the end of the line.

You have to work to prepare for a job fair. Job fairs are advertised well in advance and include, beyond the basic information such as date, time and location, a list of exhibitors. These lists change daily, so if you find an advertisement for the event online or in a newspaper, keep track of the exhibitor list. This ever-changing list is your lead to finding a job.

Highlight the companies you would want to work for and visit their respective Web site. Most Web sites will give you an overview of the company, the products or services they offer, and a "Careers" or "Employment" page that will provide insight into what it's like working for them and what positions are currently open.

You'll also need to research beyond the Web site. Check with local news sources for trending information on the company. Did they recently launch a new product that led to an increase in sales? Do they have a new CEO or Executive Director? Have the recently held a round of layoffs or are the in bankruptcy? This will give you a glimpse of where the company stands and whether the new job you are looking for will still be there months after you're hired.

Probably the most obvious source of information that we tend to forget is the company itself. Stop in for some pamphlets or call and ask if you could speak to someone about the company (just be respectful of the employer's time; they may not take phone calls about positions or they may not be available when you call). Another good source would be the company's customers or vendors. They'll provide you with objective information about the atmosphere of the company or the relationships they hold. But, again, be mindful of what you ask and make sure you don't overstep your boundaries.

Check with your network, too. Do you know anyone who works for these companies? What about a friend of a friend?

Lastly, you'll want to verify the company's application procedure. Some companies only have online applications, even though they are exhibiting at a job fair (more on that subject and how to handle it in a later blog). If you've done your research on a company who will be at the job fair and you want to apply, but they only accept online applications, do so before the fair and tell the exhibitor once you're there. This will give you a leg up on your competition and help you stand out in the employer's mind when they view applications at a later date.